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3v3 Championship Soccer Pitch |
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EVENT:
Nike World Cup Soccer 2002 (Nikepark)
Executive Producer on behalf of OBE |
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Background:
Nike launched its most globally integrated soccer campaign ever which featured simultaneous worldwide events in 13 countries. Facing stiff competition from Adidas, Puma and others, Nike wanted to capitalize on the worldwide exposure and excitement of the 2002 World Cup in order to gain acceptance and boost market share among core soccer enthusiasts. Nike wanted to do something creative and unique that would separate them from the competition, and at the same time would integrate various elements under Nike’s largest global campaign ever entitled, “The Secret Tournament.” |
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Results:
The campaign garnered worldwide exposure and helped Nike build credibility within the core soccer community while creating new fans by introducing a unique form of soccer competition. |
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Role:
- Planned and executed promotion and event production of the U.S. Scorpion Knockout 3v3 soccer tournaments (4 in inner city Los Angeles) and grand finale, Nikepark (Irvine), which featured a 3v3 soccer tournament, soccer skill interactives, visits from pro soccer players, a Sony Playstation gaming area, and a concert by Ludacris and the X-Ecutioners
- Produced four Scorpion Knockout events and the NikePark grand finale from April-June 2002, meeting Nike’s attendance expectations and coming in under budget.
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