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Tone Loc at Nike Run Hit Wonder |
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Nike Run Hit Wonder -
Chicago Skyline |
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EVENT:
Nike Run Hit Wonder 2004
Nike Event Manager |
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Background:
Introduce running to a new audience in a fresh way benefiting the Nike running brand and the sport by creating a 7-week free training run program and a 5k/10k night run for 10,000+ participants in downtown Chicago featuring seven “one hit wonder” bands along the route; Devo, Flock of Seagulls, General Public, Tone Loc, Tommy Tutone, Dramarama & Run Hit Wonders. |
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Role:
- Hired by Nike, Lindsay supervised and managed event agencies, Relay Worldwide and Devine Racing, throughout the planning and implementation of all promotion and production of entire program
- Supervised all elements of RHW event production including but not limited to: logistics, set up/strike down, hospitality, staffing, run of show, signage placement, etc.
- Managed and came in under budget which encompassed all promotion and event production costs
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