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Crowd overview
at Nike ACG Indoor |
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Eminem at Nike ACG Indoor |
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ACG Winners at
Nike ACG Indoor |
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EVENT:
Nike ACG Indoor
Executive Producer on behalf of OBE |
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Background:
The first indoor snowboarding competition in the U.S. held at The Forum in Los Angeles featuring an international pro quarter pipe snowboarding competition and a concert headlined by Eminem with the Kottonmouth Kings as support and Mix Master Mike of the Beastie Boys. |
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Results:
The ACG Indoor featured the largest cash purse ever for a Quarter Pipe competition and assembled the most prestigious International snowboarding line-up in U.S. history. National television broadcast on USA Network, International syndication in over 80 countries and a video news release picked up by over 30 network stations – The ACG Indoor garnered massive global exposure for Nike, Sega and Mitsubishi, Slim Jim & Maxell. |
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Role:
- Produced North America’s first ever indoor snowboarding competition with world’s top 20 snowboarders & live concert by Eminem, broadcast internationally from the Los Angeles Forum
- Successfully managed budget including all promotion & production expenditures
- Oversaw all promotion including radio, street teams, print buys & in-store promotions at Niketown
- Solicited, secured & managed pro-athletes such as Terje Haakonsen, Kevin Jones, Mike Michalchuk, Andrew Crawford, Ingemar Backman and 15 others
- Managed sponsorship activation and relations with Nike, Sega, Mitsubishi, Maxell & Slim Jim
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