EVENT: ChickClick's sponsorship of Lilith Fair
Executive Producer/Tour Director on behalf of OBE
Background:
As part of the Snowball Network of youth targeted websites, Chickclick.com was one the top female websites in the 12-24 demographic. ChickClick’s goal was to build their registered user base quickly and cost efficiently and register 1 million new users through the initiative. A sponsorship of the very successful Lilith Fair was recommended.
Results:
During the 3 month tour, Chickclick.com registered more than one million new users within their target demographic.
Role:
Secured ChickClick as a major client and managed sponsorship of the successful Lilith Fair summer concert tour which performed 40 dates at 20,000+ capacity venues around North America
Created and implemented innovative on-site presence, hired, managed & trained all staff, managed & tracked and came in under program budget.
