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Winner of Shot Put Competition at Titan Games |
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EVENT:
Anheuser-Busch's sponsorship of United States
Olympic Committee's Titan Games
Executive Producer on behalf of OBE |
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Background:
The Titan Games was an event to promote the USOC during a non-Olympic games year. Four of cutting edge bands and Track and Field’s most explosive event, the shot put, were the highlights of a free outdoor festival sponsored by Anheuser-Busch’s True Music platform. The outdoor festival, which featured Agent 51, Divit, Rubberside Down, and Dizmas, along with the world’s top shot put throwers took place at San Jose State University and aired nationally on ESPN2. |
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Role:
- Produced the inaugural United States Olympic Committee’s Titan Games outdoor festival featuring a live concert & strong man competitions Presented by Anheuser-Busch
- Solicited, negotiated and secured four bands to perform
- Secured rights to use live performances in taped delayed broadcast on ESPN2
- Negotiated & secured radio buy/promotion at KITS-FM, “Live 105”, top alternative Bay Area station
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